Mobile Commerce

Merchant Innovation
Facebook May Pit Mobile Ad Platform Against Twitter
March 05, 2015

While Twitter’s mobile advertising engine, MoPub, is steadily chugging along, Facebook has taken notice, and is rumored to be launching a similar product of its own in the near future, Bloomberg reported. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Etsy Heading Toward IPO
March 05, 2015

A decade after its birth in a Brooklyn apartment, online crafting marketplace Etsy is heading for an IPO on the NASDAQ. The company values itself at around $1.7 billion, according to a regulatory filing.  It is currently planning to trade under the ticker symbol “ETSY.”...

Why Walmart Bailed On Google’s Local Shopping Ads
March 05, 2015

The world’s largest search provider and the world’s largest retailer are breaking up – when it comes to local ads anyway. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

Target’s Digital Era Comes With Job Cuts
March 05, 2015

As retailers like Target focus attention and dollars toward the digital-first era to keep up with consumer habits, it’s likely that shift impacts another segment of the business. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

CARDFREE Targets Merchant Wallet Customer Efficiency
March 05, 2015

The power of location-based services has only increased in the restaurant industry, but will it last? Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...

Cybersecurity
Defying Online Fraud Post US EMV Migration
March 05, 2015

By the end of 2018, U.S. card-not-present fraud losses are expected to reach $6.4 billion. While the U.S. migrates to EMV to help prevent card-present fraud, the fraudsters are migrating their focus to the online world. Organized crime rings are increasingly nabbing funds in jaw-dropping,...

Company Profile
MasterCard Delivers Mobile Banking Innovation To Africa
March 04, 2015

What’s the fastest growing mobile money market in the world? Africa. So much so that smartphone penetration across the continent is expected double in just four years - increasing from 17 percent in 2014 to 34 percent by the end of 2018. That’s of course...

How To “Compete To Win” At Cross-Border Commerce
March 04, 2015

Any merchant has the ability to compete when it comes to selling cross-border. But competing to win, says Rick Barbari, Group VP at Digital River, is a whole different ball game. Winning at cross-border commerce not only requires a merchant to know and enable preferred...

MasterCard’s Move Into Zimbabwe Mobile Money Market
March 04, 2015

MasterCard solidified its commitment to the cross-global payments market on Tuesday (March 3) when it released a press release to announce its partnership with Zimbabwe’s Steward Bank. The move aims to bring remittance services to more than 1.5 million account holders — allowing its customers to...