Loyalty programs are about much more than just rewarding a customer for spending a certain amount. In the “experience economy” of today, these programs now depend on how brands and retailers choose to engage and emotionally connect with consumers, says Chuck Christianson, Senior Vice President...
Consumers may be getting the gist of the true benefits when it comes to online shopping, as this year’s Black Friday became more of a hit online rather than in-stores. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...
“Vague but exciting.” Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications...
Two years ago “showrooming” was something of a boogey-man for brick-and-mortar retailers. In 2012, analysts were writing the early drafts of Best Buy’s obituary, mostly centered on the big box store’s transformation into a demo center for Amazon and eBay customers. At the time, the...
Thin Mint enthusiasts will no longer have to seek out a live Girl Scout to get a fix because the Girl Scouts and their delicious cookies are going digital. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...
Today will mark the tenth time that consumers whose need to spend was not quite quelled during the long Thanksgiving weekend, will return to work and carry-on commerce in one of the latest holiday season retail rituals, Cyber-Monday. Get the Full Story Complete the form...
The official kick-off the holiday shopping season, Thanksgiving, Black Friday (and Small Business Saturday, and “Needs A Marketing Guru To Name It” Sunday represent what is expected to be the four biggest shopping holidays of the U.S. retail calendar year. Get the Full Story Complete...
Users of Apple’s smartphones and tablets have traditionally made more and bigger ecommerce purchases than Android users, and on Thanksgiving day that was more true than ever, according to Cult of Mac. Get the Full Story Complete the form to unlock this article and enjoy...
Sarah Quinlan, SVP and Group Head of Market Insights for MasterCard Advisors looked into her Black Friday crystal ball and shared all that she saw with MPD CEO Karen Webster. Quinlan has some interesting predictions for who’s going to thrive and why the role of...
