The recent “Chewbacca Mask” viral escapade demonstrated one solid truth: The finest minds of Madison Avenue – Don Draper himself (were he real) – could not come up with any advertisement for a product better than a truly delighted and satisfied customer. Get the Full...
MasterCard has collaborated with the State Bank of India (SBI) to launch a commercial card solution aimed at a certain niche of the market. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...
While the stock market has yo-yoed since the end of May 2015, reaching nearly its all-time high before dropping almost 9 percent in three months – all things considered, the economy is doing pretty well. The latest Store Front Business Index™ reveals that the businesses...
There is nothing we love more here at PYMNTS than … well, payments. There is little we find more inspiring than money moving from one point to another, with the possible exception of how better, smoother transfers can be used to reinvent a consumer’s entire...
In a week sorely in need of some good news, PYMNTS’ Store Front Business Index™ has some to offer. It’s a good time to be a business owner on Main Street USA. Get the Full Story Complete the form to unlock this article and enjoy unlimited...
There is an old expression about the dangers of falling from a high place: It’s not the drop that gets you, it’s the sudden stop at the end. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...
Retailers as dependent on a brick-and-mortar footprint as Macy’s don’t always have the luxury of fixes to pick from if their stocks experience the continuous slide that the former tentpole brand’s has. As such, much of the pool of innovative tools currently being used by...
Snapchat is paving its path to going public with the launch of a new Snapchat API that enables advertisers to insert ads between Snap stories. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...
Retailers are struggling to keep tabs on shoplifters who are increasingly becoming their top source of loss, averaging $377 per incidence, up $60 from the year before. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...
