We often hear that M-PESA was able to scale quickly because it targeted an unmet need: urban to rural remittances. Safaricom based the initial launch of the M-PESA service on the “send money home” proposition because a large proportion of split families in Kenya needed...
The global mobile payment market is poised to explode over the next few years. One report predicts it will quadruple by 2014, reaching $630 billion in value.[i] According to this report, the growth across all market segments is being driven by the wide adoption of...
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Ah, September! It’s the beginning of fall: back to school, football, sweaters here in Boston, and now apparently, the race to the physical point of sale – mobile payments style. PayPal let the world in on its mobile payments vision two weeks ago at an...
A famous American philosopher by the name of Yogi Berra once said that it’s tough to make predictions—especially about the future. And of course any economist worth their salt knows that you should never make forecasts that can be disproved in your own lifetime. (I...
Hampshire, UK – 5th January 2012: A new report from Juniper Research has found that the global redemption rate of mobile coupons will average at over 8% by 2016; an eightfold increase over the best paper coupons campaigns. North American and Western European markets are...
Last year, we featured the slideshow “15 Unusual (and Unbelievably Awesome!) QR Codes” from Mashable, with creative designs by Disney, TIME and Louis Vuitton. After showcasing the best of the best, Mashable has followed up with their worst of the worst photo gallery: “The Top QR Code Fails of...
Platforms are all the rage today – the way to massive adoption and surefire wealth. IPO-ready Facebook is looking at a market cap of more than $100 billion just eight years after launching at Harvard College. With developers writing apps like crazy, the Apple and...
December 16, 2011 Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications...
