Relationship commerce exists as something of a gold standard in the era of the increasingly scattered customer. Loyalty, in the era of mobile, can be a tricky prospect. Where once stores could focus on building long-term relationships with their consumers, today the average merchant doesn’t...
After working for more than 12 years at Home Depot, JCPenney CEO Marvin R. Ellison is taking the helm as chief executive at Lowe’s. Shares of Lowe’s rose nearly 2 percent in early morning trading on the news, while shares of JCPenney fell approximately 3...
Consumers might need a pair of dress shoes for work or a wedding, but they’re sometimes faced with a dilemma: How can they buy a high-quality pair of dress shoes that don’t break the bank? High-end dress shoes in department stores can cost hundreds, sometimes...
When most brands say they want to bring something to a whole new level, they are speaking metaphorically. However, when Saks Fifth Avenue speaks of its plans to hit the reset button on beauty by moving to a whole new level, they actually mean that...
Sears Holdings and Citi have announced the extension of their 15-year co-brand and private label credit card relationship. The deal also includes long-term marketing arrangements, as well as enhancements to the Shop Your Way Mastercard rewards program, including benefits that were previously available only during...
The gig economy may seem like it’s still among the latest financial trends, but in fact, it’s already starting to evolve into its next form: on-demand labor. And that doesn’t stop at ridesharing services like Lyft and Uber, delivery services like Grubhub and Postmates or...
Nordstrom has been upping its digital efforts by naming a chief digital officer and opening a men’s store in Manhattan that is chock-full of digital features, such as buy-online/pick-up in store. However, even with its digital focus, Nordstrom doesn’t intend on changing its modus operandi...
To increase its millennial-focused offerings, Kohl’s has partnered with POPSUGAR for a new apparel collection that is scheduled to launch this September. Kohl’s strategy is to offer brands, products, experiences and marketing targeted to millennials, the retailer said in an announcement. Get the Full Story...
There have been a number of great commercial jingles in the history of commercials — tunes so catchy that they stick, almost forever, and remind us of brand names simply by nature of being so catchy. Toys R Us’ famous “Toys R Us Kids” jingle succeeded in doing that,...
