While failing to take advantage of the obvious embedded shopping opportunity, the Netflix partnership with Lacoste on a clothing collection inspired by beloved streaming TV shows indicates the larger opportunity, so can embedded commerce be far behind? The answer is who knows, although for now,...
Hair color brand Madison Reed has expanded its membership and rewards programs. The firm now offers one free and one paid program for those who color at home, and two paid programs for those who color at a Hair Color Bar, Madison Reed said in...
Earlier this month, PYMNTS discussed the momentum behind resale as sustainability has come to the forefront for consumers. Now the rental market, while not a new concept, is hoping for the same type of traction. In a recent presentation to investors, Rent the Runway (RTR)...
Brand collaborations such as HelloFresh and Marvel or Truff and Nintendo’s Super Mario Bros. can be perceived as trendy marketing tactics, an innovative way to reach new customers. While on the surface these collaborations simply seem cool, they’re much more strategic than meets the eye....
Pinterest is reportedly adjusting its retail strategy as ads become a key revenue source. Bill Watkins, the social media platform’s chief revenue officer, said in an Axios report Wednesday (April 12) that Pinterest was investing in technology that will “drive the best shopping experience fulfilled...
Consumer desire for luxury goods in post-COVID China has meant good news for LVMH. The Louis Vuitton owner on Wednesday (April 12) reported a 17% increase in sales for its first quarter, driven in part by a resumption of shopping among Chinese consumers following the...
Embedded finance can help nonfinancial brands reach their full potential by allowing customers to transact seamlessly wherever they are, reducing the risk of cart abandonment online, says Mastercard’s Sherri Haymond.
Unconventional partnerships have transformed the retail industry, disrupting traditional business models and creating new opportunities for growth and success. From Shopify and TikTok to Target and Ulta Beauty, companies are joining forces to offer innovative shopping experiences for customers. Here’s a look into how some...
Mid-priced apparel, accessories and footwear retailer Buckle reported a drop in sales in March. The 439-store firm’s comparable store net sales for March were down 10.1% from the same period the previous year, and its net sales for the month were down 9.2% year over...
