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The Elf on the Shelf is a popular tradition created by Carol Aebersold, Chanda Bell and Christa Pitts of The Lumistella Company in 2005 after the launch of “The Elf on the Shelf: A Christmas Tradition,” a book that includes a Scout Elf and an...
Fashion retailer H&M is reportedly making strategic moves to attract more aspirational shoppers and differentiate itself from fast-fashion giant Shein. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....
There is an economic theory that can be traced back to the Great Depression of the 1930s: the Lipstick Effect, which suggests that even in the toughest economic times, consumers will still spend money on small indulgences such as lipstick. Get the Full Story Complete...
Pet products retailer Chewy is launching “Chewy Vet Care,” a network of pet health practices. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....
A slowdown in luxury spending, combined with excessive inventory levels for the holiday season, has reportedly prompted fears of a discounting spiral that could cheapen the image of luxury brands. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...
As grocers increasingly tap contextual commerce, Kroger is making it possible for consumers to place orders for ingredients directly from their ovens’ touchscreens. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...
Although consumers are making purchases, the reluctance to spend remains prevalent. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing...
The world’s largest convenience store chains are leveraging their apps to drive traffic and personalize their marketing to consumers’ individual habits and preferences. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...
