In a post-Amazon, increasingly online ecosystem, personalization has become a key feature for online consumer-facing companies (and for their marketing teams). Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...
MikMak, the New York–based startup that is trying to make short infomercials (“minimercials”) the future of commerce, is launching a new feature to help retailers monetize their stories on Instagram and Snapchat. Get the Full Story Complete the form to unlock this article and enjoy...
A day in the life of a strategy officer involves a great deal of communication with and listening to the concerns and interests of industry analysts, media and customers (along with a healthy dose of strategizing, of course). Get the Full Story Complete the form...
The more data that’s mined from consumers, the more personalized experiences businesses can provide, which ultimately impacts the bottom line. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....
The secret of sales, Olo CEO Noah Glass told PYMNTS in a recent conversation, was first explained to him early in his career by a mentor. The situation, he said, is best pictured as you and the person or merchant you are selling to both...
Mother’s Day is just around the corner, and people are planning what to purchase to celebrate the women in their lives. But just how much money will people be spending on their moms this year? Get the Full Story Complete the form to unlock this...
Crafters of the world, rejoice. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive...
Weddings can be one of the most costly expenses in people’s lives. It’s expensive for the wedding couple — and can be for the guests, too. Research from Bankrate.com found that where people live may determine what kind of gift a new couple will receive on their special day....
Kicking off this week’s grocery tracker, Whole Foods Market (WFM) shares hit their highest level seen since the summer of 2015 as activist investor Jana Partners puts the squeeze on innovation and pressures the organic grocer towards a possible sale. Given the boost WFM has...
