Retailers have yet to figure out the magic formula for online-to-offline sales. Should they focus on in-store experiences or back-end logistics for the best results with shoppers? Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...
As advertisers get access to larger and larger troves of consumer data, using that information to refine what shoppers they target products and messaging for is a paramount goal. However, marketers also need to list their items on the right platforms to reach the right...
For most retail tech innovations, the nuts and bolts of gadget functionality are usually the determining factors in whether it’ll be adopted by the industry. However, when it comes to consumer-facing tech-enabled products like wearable devices, how well the technology works is only one part...
Gas prices are down in the U.S. -- will consumers direct their savings towards holiday shopping? Retailers do have reason to hope so, but predicting consumer spending behavior isn’t as simple as reading a fuel gauge.
Securing a consumer’s loyalty to the brand is only as good as a retailer’s ability to keep their data secure. We take a look at recent events that prove that building the ideal customer experience — and keeping customers coming back — goes hand-in-hand with...
The team at PayPal cleared a corporate milestone this week with its first-ever standalone earnings report. PayPal managed to split the difference when it came to analysts’ pre-release earnings estimates, missing on one metric and exceeding another. Get the Full Story Complete the form to unlock...
Retailers that neglect facilitating customers along the path to purchase might not see more significant results of their inattention than in shopping cart abandonment. A unique complication of the continuously burgeoning eCommerce world, customers who research items, add them to carts and then navigate away...
The holiday shopping seasons of 2013 and 2014 were marred by delivery snafus that left millions of customers hoping their orders would arrive before it was time to open everything else under the tree. Instead of pulling back on delivery guarantees, though, some retailers are...
It’s sage advice not to judge a book by its cover, but when it comes to in-store layout and design, putting the best face on products is often a recipe for success. Get the Full Story Complete the form to unlock this article and enjoy...
