For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Big mistake, say several branding experts. Who you were before the crisis should inform who you are during the crisis. And who you were was your...
Talk about mixed emotions. Target released an updated financial report Wednesday (March 25) that shows dramatically increased revenue booked since the COVID-19 crisis shut down non-essential stores. It is a look at what the retail industry can expect as other essential retailers report results as...
Designer face masks have become a valued accessory for affluent consumers around the world during the coronavirus outbreak. They have been in existence for at least 10 years as a niche market serving Beijing consumers, Burning Man attendees and the chronically ill. And now they...
As it works to maintain a supply of products on its shelves and keep its checkouts manned over the COVID-19 pandemic, Walmart has brought on 25,000 new workers and provided thousands with offers in the inaugural week of a hiring drive. The company has reduced its hiring...
There are 32 million kids under the age of 14 in the U.S. This week, and for who knows how much longer, they will be home from school due to the COVID-19 crisis. It may sound like a situation that will try the patience of...
Regardless of the current COVID-19 lockdowns, retailers are playing a dangerous game if they refuse to pay their lease without landlord cooperation. With big chains like Subway and Mattress Firm telling landlords that they are taking a reduction or even a cancellation on rent, the...
So far, we know a lot about what U.S. consumers are not doing. As seen in Karen Webster’s report on our exclusive COVID-19 consumer survey, we know they’re not staying in hotels (-26 percent), eating in restaurant dining rooms (-36 percent) or using public transit...
After the COVID-19 outbreak, business for Nike Inc. has bounced back in China. The brand was also able to help mitigate lost sales with eCommerce orders, which is a path management foresees taking in Europe as well as the U.S., The Wall Street Journal reported....
Retailers are halting and calling off attire orders as Western shoppers remain in their residences and shops close because of the coronavirus pandemic. The move jeopardizes millions of manufacturing positions in Asia and comes as China exhibits signs of bouncing back from the depths of...
