Social Commerce

Snap Enables Profile Links but Which Creators Will Convert? 
Social Commerce
Snap Enables Profile Links but Which Creators Will Convert? 
July 14, 2023

With platforms like TikTok, Facebook, and Instagram making it faster and more convenient for consumers worldwide to share their shopping experiences and kick-start retail trends, Snapchat has now joined the fray. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

Threads Is Social Media’s Newest Nepo Baby, but Does It Have Staying Power?
Social Commerce
Threads Is Social Media’s Newest Nepo Baby, but Does It Have Staying Power?
July 13, 2023

Is the social media landscape too crowded? Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree...

Snapchat Reportedly Reaps Benefits From Creator Revenue-Sharing Program
Social Commerce
Snapchat Reportedly Reaps Benefits From Creator Revenue-Sharing Program
July 09, 2023

Snapchat’s plan to woo creators by allowing them to share ad revenue could be paying off. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Influencer Aggregator LTK Helps Creators Connect Consumers With Deals
Social Commerce
Influencer Aggregator LTK Helps Creators Connect Consumers With Deals
July 06, 2023

Influencer marketing platform LTK has made it easier for creators to share deal opportunities with their fans. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Meta’s Twitter Rival Threads Could Launch Thursday
Social Commerce
Meta’s Twitter Rival Threads Could Launch Thursday
July 04, 2023

Meta’s text-based Twitter competitor has a name and an apparent launch date. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...

ByteDance Plans Cost-Free Platform for TikTok’s Marketplace
Social Commerce
ByteDance Plans Cost-Free Platform for TikTok’s Marketplace
June 30, 2023

TikTok will soon be launching its first online retail store within the United States version of the app. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our...

Spreading Social Media Spend May Help Brands Reach 63% of Consumers
Social Commerce
Spreading Social Media Spend May Help Brands Reach 63% of Consumers
June 30, 2023

For eCommerce brands heavily reliant on social media for sales and awareness, every day can bring a fresh round of worry. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

Bridging the Gap Between the Consumer and Retailer — the Creator  
Social Commerce
Bridging the Gap Between the Consumer and Retailer — the Creator  
June 29, 2023

When determining what’s worth buying and what isn’t, who wields the greatest influence over these fashion decisions? It’s the consumer.   Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

Time to Treat Creators Like Business Owners, Says Visa FinTech Head 
Social Commerce
Time to Treat Creators Like Business Owners, Says Visa FinTech Head 
June 22, 2023

If you’re reading this, you might not be able to name a single creator.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...