Social Commerce

Social Commerce
TikTok Reaches 1B Monthly User Milestone
September 28, 2021

Social video platform TikTok recently passed the 1 billion monthly active user milestone, up 45 percent from the middle of last year, the Bytedance-owned company announced in a blog post, according to a Deadline report (Sept. 27). Get the Full Story Complete the form to...

Social Commerce
Chipotle Parlays Loyalty Into Marketing With ‘Creator Class’
September 09, 2021

When it comes to social commerce, Chipotle is turning to those who know the space best: influencers. The brand announced on Thursday (Sept. 9) that it is launching its first “Creator Class,” a group of 15 TikTokers who will participate in a series of brainstorming...

Social Commerce
Twitter Launches Stripe-Powered Super Follows for Creator Subscriptions
September 01, 2021

Twitter launched its Super Follows feature on iOS Wednesday (Sept. 1), an option that is powered by payments platform Stripe. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

Social Commerce
Twitter Launches Ticketed Spaces On iOS To Monetize Content
August 26, 2021

Twitter has rolled out the ability for some users to create Ticketed Spaces, referring to the social media giant’s live audio conversation platform, according to a series of tweets. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Social Commerce
Facebook Rolls Out Birthday Gifting Via Facebook Pay  
August 25, 2021

Facebook is launching a new birthday gifting option using Facebook Pay. Messenger users in the U.S. can send and receive cash gifts directly through the chat platform. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Social Commerce
OnlyFans Changes Course, Won’t Ban Explicit Content
August 25, 2021

OnlyFans, a subscription-fueled platform known for hosting pornographic content, has apparently changed its mind about a planned ban of sexually explicit material. The company had announced the ban last week, but said on Twitter on Wednesday morning (Aug. 25) that it had reversed its decision....

Social Commerce
Shopify Launches TikTok In-App Shopping
August 24, 2021

Shopify and TikTok on Tuesday (Aug. 24) unveiled TikTok Shopping, bringing organic Shopify product discovery and shopping tabs to TikTok. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

Social Commerce
YouTube Has Paid $30B+ To Creators In Last 3 Years
August 23, 2021

YouTube said on Monday (Aug. 23) it has paid more than $30 billion to more than 2 million video producers on the platform in the past three years through ads, merchandising and other service features. Get the Full Story Complete the form to unlock this...

Social Commerce
Instagram Experimenting With Instagram Shop Ads
August 09, 2021

Instagram has begun testing ads in the Instagram Shop tab, starting with a limited test involving U.S. brands including Away, Boo Oh, Clarepaint, Deux and Donni Davy to see if brands and users find the new initiative valuable enough to make a permanent feature. Get...