As restaurants take the learnings from the early stages of the pandemic and apply them to their long-term digital strategies, many brands are seeking out ways to engage their mobile customers beyond just offering standard loyalty rewards. In an interview with PYMNTS for the June/July...
Restaurants want to digitize their rewards programs to increase customer engagement and strengthen loyalty, but the required technology infrastructure presents challenges. In the latest "Order To Eat Tracker," Capital Tacos’ Josh Luger discusses the benefits and necessity of updating a restaurant’s technology stack to deliver...
Today in food commerce, Just Eat Takeaway raises the commission restaurants must pay, and Sweetgreen launches a loyalty program. Plus, Art Sebastian, vice president of digital experiences at Casey’s, discusses convenience store loyalty trends. Grocers Expand Direct Delivery to Cut Out Last-Mile Middlemen As grocers...
Vivid, a provider of software for running restaurants and processing payments, has announced a new product called Vivid POS, a smart-device point-of-sale (POS) system for use with devices that run mobile operating systems, according to a Monday (June 27) press release. Sausalito, California-based Vivid stated...
Digital channels have provided restaurants — and consumers seeking low-touch access to food services — a means of survival since the pandemic began. Digitization has provided restaurants with powerful tools that allow brands to personalize their customer engagement in ways not previously achievable. Loyalty programs,...
Since the start of the pandemic, a range of different brands have been adding drive-thru lanes, noting elevated demand for the ordering channel. Now, fast-casual brand Smokey Bones, which has 62 locations across 16 states, announced Tuesday (June 21) that it would open its first...
As restaurants continue to face labor challenges, the temptation to go all in on digital technologies that reduce the amount of human work needed grows stronger. While these strategies can be exactly what is needed for quick-service restaurants (QSRs) and many fast-casual brands, dine-in customers...
As restaurants look to boost the efficiency of their drive-thru lanes with digital technologies, Chick-fil-A has taken inspiration from competitors with its new test of a drive-thru lane dedicated to mobile order pickup. The brand announced this new express lane Wednesday (June 22), noting that...
Wendy’s initial metaverse efforts have yielded positive results for the quick-service restaurant (QSR) chain, given that the company is stepping up its virtual efforts. The company announced an expansion of this initiative Wednesday (June 15), a new branded experience in Meta’s Horizon Worlds called Sunrise...