Streaming

Streaming
Streaming Platforms Use Theatrical Releases and Price Hikes to ‘Rationalize’ Content Spend
April 10, 2023

Streaming video platforms are streaming a lot of cash into their content. Subscribers may not be enough to keep that rolling in its current form, leaving big names to consider new strategies. It became clear to streaming services some time ago that cord-cutting and the...

Streaming
Commercials Return to Streaming Platforms and Reshape Brand Strategy
April 07, 2023

When streaming platforms like Netflix and Hulu first emerged, they quickly fueled a consumer behavior shift where sitting through commercials was no longer acceptable and waiting a week for the next episode of a favorite show to air was intolerable. Consumers transitioned from being patient...

Streaming
Nielsen: Streaming Enjoys Strong Numbers as Overall TV Viewership Dips
March 19, 2023

Zombies, hospital intrigue and Black Panther all helped streaming media dominate the month of February. That’s according to Nielsen’s latest edition of The Gauge, which shows streaming services holding 34% of television viewership, even as overall TV usage declined 5.1% due to a drop in...

Streaming
As Cord-Cutters Drop Pay Cable, Streaming Services Need to Focus on Value
March 06, 2023

Cord-cutting continues as pay cable and traditional TV lost yet more ground in 2022, much of it to streaming competitors that in many cases are still finding their footing. Citing data from media market research firm Leichtman Research Group, Variety recently reported on the latest...

Streaming
Streaming Services Get the Axe When Consumers Cut Billed Services
January 26, 2023

When consumers cut back on billed services, PYMNTS data shows, streaming is first to go. The Context Streaming subscription services face an uphill battle with churn. Netflix, for instance, is looking at cancellations ahead as it cracks down on password sharing. “There will be current...

Streaming
Streaming No Sure Bet in Europe Despite Netflix EMEA Growth
January 22, 2023

Netflix now has more subscribers in the EMEA region than in the U.S. and Canada. The latest figures from Netflix’s Q4 earnings reveal that in the final quarter of 2022, the company had 76.73 million paying subscribers in Europe, the Middle East and Africa (EMEA)...

Streaming
Netflix Q4 Results Show Strong Monetization For Global Content Machine
January 19, 2023

After a year of re-invention and change, Netflix is now also changing its leadership. This, as the streaming TV titan handed in a Q4 2022 performance that beat expectations. Only a year ago, the streaming media sector was shaken by news that Netflix had lost...

Streaming
41% of US Consumers Stream Video Content Daily
January 03, 2023

While the pandemic accelerated the migration to digitally-based activities, many of those shifts have gone from necessity to daily habits. This, according to the latest edition of the  PYMNTS ConnectedEconomy™ Index (CE Index), titled “How the World Does Digital,” shows that across 11 countries, the digital...

Streaming
Netflix Bumps Disney+ From Top Spot in Streaming Apps Rankings
December 08, 2022

Winter is the best time to stay inside and catch up on your favorite programs. PYMNTS’ latest provider ranking of streaming apps reflects the best lineup of apps to stream your regular broadcasting. This time around, we see our key players falling down the rankings,...