Endless TV with no ads. It was too good to last — and it didn’t. Now the gloves are coming off, and streaming platforms are addressing revenue leakage and slowing subscriptions with ads and embedded opportunities as streaming seeks its next level. A will-they-or-won’t-they cliffhanger...
ByteDance, operator of popular short video-sharing platform TikTok and Douyin, its Chinese version, has launched a music-streaming app as it seeks to compete with market-leading platforms operated by Tencent Holdings and NetEase, The South China Morning Post reported Friday (April 15). Dubbed Qishui Yinyue, which...
Classics, action, new episodes — PYMNTS’ latest Provider Ranking of Streaming Apps has it all. This month, some contenders remain where they were last time, some move up a spot or two in the rankings, and one joins the top 10. Just three points separate...
You’re browsing an upscale apparel store when someone enters and begins livestreaming themselves selling the clothes you’re personally browsing to a huge online audience. It isn’t a practical joke. Rather, it’s the new era of livestreamed personal shoppers — social media influencers with great style...
Streaming giant Netflix has added game developer Boss Fight Entertainment to its in-house creative team, four months after the platform debuted mobile games, in a move that will help Netflix expand its games catalog, according to a Thursday (March 24) company blog post announcing the...
Netflix Inc. is assessing a feature that will allow account holders to share their membership beyond a members’ household for an extra fee, the streaming giant announced on its blog Wednesday (March 16). Chengyi Long, director of product innovation, wrote that while Netflix has always...
Latin America is among the fastest-growing markets for virtual streaming and subscription services. Competition is fierce, with big players like Netflix fighting to hold its position and keep the attention span of viewers. A smooth user experience can set one service apart from another. Onboarding...
Streaming service Disney+ is adding an ad-supported subscription later this year in the U.S. and plans to offer the ad-based option around the world in 2023. “Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone –...
Netflix will be stopping all future projects and acquisitions in Russia due to that country’s invasion of Ukraine, Reuters reported Wednesday (March 2). The streaming giant previously had four Russian-language series in production and post-production. One of them was the detective drama “Zato.” Russia has...