Subscriptions of every description are set to the beachheads of commerce over the next year or so in a frenzy of monthly boxes, streaming entertainment services and educational media. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...
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Digital media companies that can't provide high-quality content and flexible subscription plans risk seeing customers hit 'cancel,' says Jeff Litvack, CEO and senior editor of Adweek. Litvack explains how strategically leveraging paywalls helps keep subscribers signed on for the long haul.
The pandemic continues to have a monumental impact on commerce worldwide, with brick-and-mortar retail suffering due to unemployment, in-store safety restrictions and consumers’ concerns about contracting the virus during in-person interactions. Get the Full Story Complete the form to unlock this article and enjoy unlimited...
As more and more businesses go digital, is it time for subscription bundles to take center stage? Sharath Dorbala, CEO of subscription-management firm Vindicia, tells Karen Webster that subscription services are moving toward tailored, bundled models that ideally create a sense of belonging – and...
By now, we all know about the runaway success of streaming entertainment services like Disney+, which had nearly 61 million paying subscribers by late July, blowing past its own forecast quicker than a Mandalorian bounty hunter can find a blurrg. Get the Full Story Complete...
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From Main Street to Wall Street, businesses got their heads handed to them by the pandemic, with the possible exception of brands that were able to quickly leverage direct-to-consumer (D2C) relationships and eCommerce capabilities for new revenues, namely the recurring kind. Get the Full Story...
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