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Digital media companies that can't provide high-quality content and flexible subscription plans risk seeing customers hit 'cancel,' says Jeff Litvack, CEO and senior editor of Adweek. Litvack explains how strategically leveraging paywalls helps keep subscribers signed on for the long haul.
With holiday shopping getting underway amidst a challenging economic climate, the timing and importance of retaining subscription-based customers could be the difference for businesses looking to have a strong finish to an otherwise challenging year. Get the Full Story Complete the form to unlock this...
The pandemic continues to have a monumental impact on commerce worldwide, with brick-and-mortar retail suffering due to unemployment, in-store safety restrictions and consumers’ concerns about contracting the virus during in-person interactions. Get the Full Story Complete the form to unlock this article and enjoy unlimited...
“Membership has its privileges” was the nine-year ad campaign launched by American Express in 1987 to persuade consumers that it was worth it to pay an annual fee for one of its charge card products. Then, those privileges included travel, dining and hotel benefits, statement...
Just in time for cold weather in the Northern Hemisphere and an anticipated round of fresh COVID-19-related restrictions that will keep people at home, Netflix has raised some prices. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...
At Vindicia, the main concern when COVID hit was the well-being of its employees and clients. CEO Sharath Dorbala explains the steps the firm took to enable its team to work safely and securely from home, and to offer flexible options to customers who were...
COVID-19 had an immediate and dramatic impact on the state of subscription commerce. Brian Bogosian, CEO of sticky.io, recounts the initiatives his firm has embraced to help merchants overcome their challenges. “We’ve created a platform that offers flexibility in order management and billing,” he explains....
When streaming on-demand movies at scale became viable around 2007, a new household brand name emerged: Netflix. It charged out of the gate to disrupt giant Blockbuster Video’s dominance of rentals by using tech and customer experience: online ordering, shipping DVDs by mail and no...
