The creator economy landscape is rapidly evolving, with platforms and companies vying to support independent creators in monetizing their work and achieving financial stability. Joining the fray is Web3 startup Matera, which aims to address the monetization challenges prevalent in the creator economy by bridging the...
TikTok saw its U.S. eCommerce merchant base more than double at the end of 2023. The social media platform says TikTok Shop had more than 500,000 merchants selling to American users at the close of last year, according to a Tuesday (April 30) report by Bloomberg News, citing...
LTK now offers new, longer-format videos on its commerce platform for creators. The company has also added a new Products Tab and Link Optimization technology, LTK said in a Tuesday (April 30) press release. “We continue to invest in improving our tech and designing experiences...
TikTok’s general counsel is stepping down to focus on fighting a pending U.S. ban. Erich Andersen, who is also general counsel for TikTok parent ByteDance, will leave that role in June and become special counsel to the company, according to an announcement Friday (April 26), two days after a...
The former CEO of Barclays is now chairing TikTok challenger Triller. As the Financial Times (FT) reported Saturday (April 27), Bob Diamond has been chairing Triller owner AGBA since September and will serve in that capacity at the video-and-music-focused social media startup as well. According to the report, Triller claims to...
G.R.W.M. (that’s “get ready with me”) for a major change in the social commerce landscape, because the pending TikTok ban in the United States could be make-or-break for all the brands that have built their following on the platform. TikTok has become a powerful force for brands trying...
ByteDance reportedly will not sell its U.S. TikTok business, even if it loses its legal battle in the United States. The company said late Thursday (April 25) in a post on another app that it owns, Toutiao, that reports it was considering a sale “are untrue,” the Wall Street...
TikTok owner ByteDance would reportedly rather shut down the social media platform than sell it. That’s what the firm plans to do if it is unsuccessful in its legal efforts to fight legislation that would ban TikTok from app stores in the United States if it is not...
TikTok has suspended a rewards program on TikTok Lite amid a dispute with European Union (EU) regulators. “TikTok always seeks to engage constructively with the EU Commission and other regulators,” the TikTok Policy Europe account said in a Wednesday (April 24) post on X (formerly Twitter). “We are therefore...
