Rewards-based loyalty programs benefit customers and businesses alike, but the mechanisms and philosophies behind delivering those benefits are changing. One of the companies leading the charge is Hilton Hotels, which just teamed up with Amazon to allow loyalty program members to redeem points on the...
Consumers don’t really spend a lot of time redeeming their rewards. Maybe that’s a function of the programs where paying for points is limited at best — or unexciting at worst. Bridge2 Solutions' Chief Commercial Officer Larry Wine tells PYMNTS’ Karen Webster that the overall value proposition...
Bank of America announced on Monday (Sept. 18) the rollout of its new Premium Rewards credit card that gives customers unlimited points that never expire. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...
The air miles rewards market is set to take off, as the melding of airline customer loyalty and payment features on a single, multi-function payment card becomes a reality. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...
Verizon Wireless announced news on Monday (August 7) of a new loyalty program geared toward things people use every day. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....
When people in retail selling think about building loyalty, they naturally think about their customers. Points, perks, freebies — these are the tools used by savvy merchants that are trying to retain buyers by making the process rewarding above and beyond the purchase. Get the...
CashStar recently announced major enhancements to its CashStar Exchange platform, which provides secure, reliable, real-time access to the brands large gift card distributors use to drive business. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...
Office Depot has announced updates to its loyalty program that will save customers money and offer expanded benefits. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...
J.C. Penney is launching a new loyalty program that allows points to roll over from month to month and gives cosmetics brand Sephora customers the chance to double-dip on rewards. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...
