Loyalty & Rewards

Loyalty & Rewards
New Data: 93% of Card-Linked Offer Users Come Back for More
April 23, 2024

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS and...

Loyalty & Rewards
JCPenney Launches Rewards and Credit Program
April 17, 2024

JCPenney has debuted its Rewards and Credit Program, a free loyalty program for customers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Loyalty & Rewards
Brands Use Mobile Data to Deepen Loyalty Connections With Customers
April 10, 2024

Loyalty programs have long served as a cornerstone for businesses seeking to cultivate lasting relationships with their customers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...

Loyalty & Rewards
Rewards Network CEO Says Restaurants Need Data-Driven Approach
April 08, 2024

Forty years ago, shoulder pads and high tops ruled fashion. Tina Turner and Madonna ruled the airwaves. The original movie version of “Dune” was in theatres (and it’s déjà vu all over again on that last one in 2024). Get the Full Story Complete the...

Loyalty & Rewards
Retailers Simplify Loyalty Programs to Increase Consumer Frequency
April 05, 2024

Consumers want loyalty rewards, but not if it means having to work their way through a complicated digital interface. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe...

Loyalty & Rewards
More Than 30% of Card Users Opt for Cash Back Rewards
April 02, 2024

While it’s common for businesses to foster customer loyalty by offering perks in exchange for purchases, cardholders have a certain degree of dissatisfaction with the quality of the rewards they are earning. Get the Full Story Complete the form to unlock this article and enjoy...

Loyalty & Rewards
41% of U.S. Shoppers Demand Digital Rewards
March 29, 2024

As retailers look to meet consumers’ digital expectations, PYMNTS Intelligence research reveals, loyalty rewards can go a long way.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe...

Loyalty & Rewards
CFPB to Investigate Credit Card Reward Programs Following Consumer Complaints
March 26, 2024

The Consumer Financial Protection Bureau (CFPB) will reportedly take a closer look at credit card reward programs. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Loyalty & Rewards
Rite Aid CMO Says Innovation Keeps Customers a Click Away From the Competition
March 26, 2024

In today’s digital age, where competition is a click away, loyalty has become a cornerstone of customer retention and satisfaction for both retailers and financial institutions looking to drive and capture lifetime value. Get the Full Story Complete the form to unlock this article and...