Consumer Insights

Consumer Insights
Gen Z’s Digital Expectations Force Banks Into Innovation Overdrive
June 16, 2025

The most digitally-native cohort is rapidly reshaping the financial services landscape. With their purchasing power projected to reach $12 trillion in just five years and a staggering $84 trillion in assets by 2045, GenZ represents an undeniable force for banks worldwide. However, their unique behaviors...

Consumer Insights
Consumer Sentiment Rebounds but Remains Below Pre-Tariff Levels
June 13, 2025

There has been a moderate rebound in consumer sentiment, but overall, consumers’ attitudes are below pre-tariff levels. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our...

Consumer Insights
New York Fed: Consumers Expect Inflation to Slow
June 09, 2025

Consumers’ expectations about the direction of inflation broadly improved in May. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing...

Consumer Insights
51% of Shoppers Put Convenience First When Choosing Payments
June 09, 2025

Payments optimization is a battleground for businesses aiming to maintain a competitive edge in the evolving digital landscape. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...

Consumer Insights
Consumers 2.4 Times More Likely to Use Digital Wallets for Travel Than Groceries
May 28, 2025

Despite ongoing efforts to incentivize credit card usage through rewards programs, American consumers maintain a clear preference split for payment methods based on purchase type. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

Consumer Insights
The Conference Board: Consumer Confidence Rises After US-China Trade Deal
May 27, 2025

Consumer confidence picked up in May after five months of decline, The Conference Board said Tuesday (May 27). Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...

Consumer Insights
25% of Subprime Consumers Use Credit for Nonessentials to Improve Credit Score
May 20, 2025

Contrary to perceptions of financial irresponsibility, a significant portion of subprime borrowers actively and strategically use credit to improve their financial standing, revealing an underserved market segment with a strong desire for traditional financial inclusion. It’s one of the insights drawn from the recent PYMNTS...

Consumer Insights
BofA: Spending Growth Slowing Among All Income Groups
May 11, 2025

New research from Bank of America (BofA) shows consumer spending slowing for all income levels. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Consumer Insights
Fed: Consumer Expectations ‘Deteriorate Sharply’ in Wake of Tariffs
May 08, 2025

Americans have a bleak outlook about their financial futures, new Federal Reserve data shows. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...