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On-Demand Virtual

Prepping Merchants for the World Cup

Watch on demand → About this event
Prepping Merchants for the World Cup ▶ Watch the replay
Aired Tuesday, April 14, 2026
Time 12:00 PM ET
Format Virtual event
Series —

Speakers

Who's Speaking

Host

  • John Gaffney

    Chief Content Officer at PYMNTS

Panelists

  • Steve Twombly

    Managing Director in Global Payments Solutions at Bank of America

  • Andrea Fairchild

    Senior Vice President, Global Sponsorship Strategy at Visa

  • Ross McCall

    Executive Director, Commercial Operations at FIFA

About

About This Event

As the World Cup drives unprecedented global consumer spending, leaders from Bank of America, Visa and FIFA will explore how merchants can prepare for surging demand through modernized payments, operational readiness and seamless customer experiences. The panel will also highlight how businesses can turn this moment into long-term growth by converting first-time visitors into loyal customers.