Stitch Fix’s innovative approach to leveraging artificial intelligence in the online personal styling industry is revolutionizing e-commerce. This conversation explores how the company is harnessing AI to transform its business model and enhance customer experience, integrating it across all facets from personalized styling recommendations to inventory management and targeted marketing strategies. AI-powered algorithms are crucial in curating fresh, trend-aligned inventory and improving client engagement, contributing to a 40% increase in inventory “newness” and a 17% year-over-year rise in customer reactivations. Despite recent financial challenges, the company remains optimistic about its future, emphasizing AI’s role in its strategy to return to growth by fiscal year 2026 end.