ClassPass Subscription Model Goes A La Carte

Fitness subscription startup ClassPass announced that it has updated its membership and is now offering credits to enable users to maximize their benefits.

“We wanted to create more membership optionality while reducing restrictions, such as the studio limit,” said Fritz Lanman, CEO. “Credits have allowed our partners to choose how they want to charge for extra visits, while allowing them to list high-value class spots that they couldn’t justify listing before.”

In the past, ClassPass users would sign up for a three-class, five-class or 10-class monthly membership, with prices depending on location. TechCrunch reported that users can now purchase more classes a la carte, but at a standard price. They can also buy a membership to Blink Fitness for open gym time for an extra $15 per month.

The new pricing model allows users to attend more classes each month by booking lower credit classes. In addition, new premium class spots have been added for high demand and peak class times, and members can now attend their preferred studios as often as they want at a higher credit rate once they’ve passed their plan limit. Users can also roll over up to 10 unused credits each month.

“In keeping with our mission to inspire people to live their most active lives, these new features will imbue ClassPass members with more flexibility and freedom than we’ve ever been able to offer before,” said Payal Kadakia, founder and chairman. “By enabling studio loyalty and providing more bookable class options, we hope members feel that their opportunities to work out with ClassPass are limitless.”

ClassPass determined its prices by creating an algorithm that uses various factors, including time of day, day of the week, weather, location and more. The new pricing structure starts at $45/month for 27 credits (2-4 classes), $75/month: 45 credits (4-6 classes) and $135/month: 90 credits (8-12 classes).


Latest Insights:

Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation that’s reshaping the payments and commerce ecosystem. In the November 2019 AML/KYC Report, Zillow’s Justin Farris tells PYMNTS how the platform incorporates stringent authentication without making the onboarding and buying experiences too complex.