Making Friends and Making Money: Building Loyalty Through Social Networking

By  |  October 14, 2009
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For SourceMedia’s Reinventing Loyalty Conference, Cheryl Guerin (VP Promotions and Interactive Marketing, Mastercard) and Karen Webster (President, Market Platform Dynamics), gave a joint presentation on how to build loyalty through social networking.  Below is the presentation in PowerPoint form.

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    Making Friends and Making Money                   


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