Why Social Networks Are Primed to Drive Commerce

By  |  October 18, 2009
 | 

Karen L. Webster, President of Market Platform Dynamics, interviews Olivier Toubia, Associate Professor of Business, Columbia Business School and author of Deriving Value From Social Commerce.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.


            


    See More In: