Click here to download a free copy of Incredible India! Four Imperatives to Accelerate Electronic Payment Adoption by TSYS.
A leading analyst group predicts that “India will climb…to be one of the world’s top five generators of non-cash payments by 2017.”1 In the emerging BRIC (Brazil, Russia, India and China) markets, cash remains king; but in India the tide is turning as consumers increasingly conduct electronic payment transactions with either plastic cards or, to a lesser degree, mobile phone-based applications. This market trend is being driven by a population of more than 1.2 billion, 350-400 million of which are part of the burgeoning middle class. This key demographic, growing annually at five percent, is developing a voracious appetite for consumer goods that can be supported through access to basic banking services provided by domestic and foreign financial institutions.
Click here to download a free copy of Incredible India! Four Imperatives to Accelerate Electronic Payment Adoption by TSYS.
Related: Incredible India! M-Payments and Prepaid Poised to Define FIs Delivery of Banking & Payment Services to Rural India
