PayPal is working to enable gamers to buy virtual goods over Microsoft’s Xbox 360 game consoles, according to Bloomberg.
The news site states the partnership is part of PayPal’s initiative to expand its payment programs to new audiences.
“It’s symbolic of us moving beyond just the browser as a payment experience,” Carey Kolaja, senior director of emerging opportunities at PayPal, said in an interview.
New payment methods are also being developed by PayPal for collaborations with Financial Times and News Corp.’s Wall Street Journal, as well as with gaming company Blizzard Entertainment Inc. and digital music venture Spotify Ltd.
“We’re creating the tech stack and the platform to go onto any device, whatever the market may dictate at a given time,” Kolaja said. “Is ’t-commerce’ going to be a growth area in the future? I tend to think it will,” she said, referring to paying for products over televisions.
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