The "Rewards" of Keeping Debit Loyalty Programs Post- Durbin

Presenters: Steve VanFleet (RewardsNOW) and Tim Kolk (TRK Advisors)

Moderator: Margaret Weichert (Market Platform Dynamics)

Webinar Date: Thursday, October 6, 2011 from 1-2 p.m. EST

Sign up today for a complimentary webinar highlighting the latest research about the Durbin amendment and the resulting opportunities for loyalty programs!

A loyalty program is a post-Durbin must-have. With the Federal Reserve Board’s recently released final regulations for debit interchange, this an opportune time to talk about what these rules mean for financial institutions that have loyalty programs. For FIs unsure about whether to pursue a rewards program, this discussion is meant to offer advice that will help inform your organization as well.

In this session, participants will learn:


- How will loyalty programs - both for major FIs as well as credit unions and community banks - be impacted by the Fed’s new debit rules?

- What changes will have to incorporated into these programs to make them viable, both for banks and consumers?

- Is there a plausible scenario under which FIs can use these programs to offset losses from debit interchange caps?

- What are the risks to FIs of merchant “tender steering” given this new environment and what can FIs do to offset that risk?
- What are the “best practices” now as it relates to loyalty in a post-Durbin world?


Don’t miss this opportunity to gain crucial insight into how best-in-class businesses are leveraging loyalty programs during this time of change.

Click here to sign up for the complimentary webinar.

Steve VanFleet - President and CEO of RewardsNOW | Steve has been involved in most aspects of the electronic payments business over the last 25 years. Currently, he manages a rapidly growing company dedicated to the delivery of broad-based and dynamic loyalty programs for financial institutions. Previous positions include SVP of Product and Business Development for First Data Merchant Services. (Read More)

Tim Kolk - Principal and Consultant at TRK Advisors | Tim is a long time veteran of the credit card industry, including previous positions of Managing Partner at Brookwood Capital and head of Finance for M&T Bank’s credit card program. He is considered a leading expert on credit card program design, portfolio optimization techniques, and program profitability and performance management. (Read More)

Margaret Weichert - Managing Director at Market Platform Dynamics | Margaret is an experienced payments industry executive with a proven track record of commercializing new technologies in small start-ups, and large multi-national corporations. An acknowledged leader and innovator in payments and financial technology, Margaret has received seven US patents and is an inventor on many additional pending patents. (Read More)



The September 2020 Leveraging The Digital Banking Shift Study, PYMNTS examines consumers’ growing use of online and mobile tools to open and manage accounts as well as the factors that are paramount in building and maintaining trust in the current economic environment. The report is based on a survey of nearly 2,200 account-holding U.S. consumers.

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