Turning Eyeballs into Payments: Lessons from Wal-Mart’s Success and Kmart’s Struggles

By  |  November 11, 2011
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In a recent study on actual purchase intention, around 70% of people at Walmart.com said they were “likely” or “very likely” to buy on the site, while 59% said the same for Target.com and only 32% said the same for Kmart.com. Why did Walmart.com do so well, and on the other hand, Kmart perform so poorly?  PYMNTS.com went straight to the study source: Jeff Bander, vice president of client services at the analytics group, EyeTrackShop.

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    Related: Walmart Expands Check, Card Cashing Services

       

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    Company Profile: EyeTrackShop is the World’s First Online Eye Tracking Solution for Large Scale Online Panels. The vision of EyeTrackShop is to create the globally leading data collection service for implicit research. (Read More)


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