Blockbuster Acquires Alpha Bay, A Mobile POS Software Developer

By  |  July 23, 2012
 | 

Blockbuster acquired Alpha Bay, a mobile point-of-sale software developer, for an undisclosed amount, according to Mobile Commerce Daily.

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    The video rental company will use its new acquisition to enhance the in-store experience for its customers, the report says, as well as manage inventory and run promotional programs. In the meantime, Alpha Bay will continue to market its software services to other companies.

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