Carrefour Shuts Down Its Brazilian eCommerce Site

By  |  December 16, 2012
 | 

Well-established European merchant Carrefour has pulled the plug on its e-commerce operation in Brazil, according to Internet Retailer, to focus on brick-and-mortar stores.

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    Carrefour, a mass merchandise chain based in France with a network of about 9,800 stores worldwide in 33 countries, opened its first store in Brazil in 1975 and today operates 186 mass merchandise stores, 41 super markets and eight convenience stores in Brazil, the site reports.

    “The Carrefour Group Brazil has announced the decision to suspend its activities in the segment of e-commerce, continuing the restructuring plan adopted successfully for over two years,” the company says in a posting on Carrefour.com.br. “Among the pillars of performance defined by the company are strengthening the operation of hypermarkets, through the revitalization of stores,” the company says.

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