Coca-Cola Exec On Mobile Influences On Purchases

By  |  October 7, 2012
 | 

In breaking down Coca-Cola’s mobile budget, Kim Siler, mobile brand strategist for The Coca-Cola Co., said mobile is the “last place folks look” before making a purchase.

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    Siler also said she believes Coca-Cola will eventually develop a means through which consumers can buy Coke directly from their mobile devices, notes Mobile Marketer.

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