Do Consumers Shop Differently In Summer? Analytics Firm Says Yes

It seems like a bold claim to suggest shoppers prefer buying expensive goods on Mondays when summer rolls around. But that’s what shopping analytics firm SumAll is saying, based on a study of four years’ worth of data, collected from 3,000 merchants and representing nearly a half-billion dollars in sales.

As for overall revenues, Wednesday tends to be the best day for businesses in the summertime, SumAll says in a blog post.

And monthly revenues are slightly above average in June, but go down significantly in July and August, according to the report.

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