Facebook Now Optimizes for Behavior, Not Just Clicks

By  |  April 19, 2012
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Facebook’s advertising platform now optimizes display to connect buyers with consumers most likely to carry out certain actions, such as sharing content in the News Feed or making an in-app purchase, TechCrunch reports.

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    A full list of actions now tracked by Facebook’s ad platform is about two dozen entries long, and is available at TechCrunch.

    Read the full story here.


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