French Supermarket Giant Trials First NFC-Enabled Store

By  |  September 17, 2012
 | 

French supermarket Casino – one of the biggest food distributors in the country – is trialing its first NFC-enabled supermarket at its headquarters, before opening a shop in Paris this October.

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    The NFC-enabled supermarket will allow customers to scan product labels with their smartphones – to add them to their basket and consult product information – and to checkout with their phones. Customers will have the choice of buying products straight from the shop or having them delivered to their home. Payments will initially be taken in cash or cards, but mobile payments at checkout will quickly be introduced.

    After launching its first public NFC-enabled supermarket in Paris, Casino will be launching “poster stores” in the city of Lyon – where customers will be able to shop Casino products simply by scanning NFC-enabled, QR codes and bar codes in poster adverts. This move is similar to Tesco’s introduction of a ‘virtual supermarket’ at Gatwick airport last month, which allowed customers to order products

       

    For more on this topic, visit nfcworld.com.


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