Kraft Foods Allocates 10 Percent Of Marketing Budget To Mobile

By  |  September 16, 2012
 | 

Kraft will devote 10 percent of its total market budget to mobile marketing campaigns, said Kraft’s director of U.S. media Melissa Laux.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Laux also said the company is working on a Google Wallet integration system to allow consumers to purchase Kraft products from vending machines, reports Mobile Marketer.

    Read the full story here.


    See More In: