Mark Zuckerberg: Facebook Mobile Misunderstood

Facebook Chief Executive Officer Mark Zuckerberg characterized Facebook mobile as “the most misunderstood” facet of his company amid release of the social networking giant’s Q3 earnings.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    “I want to dispel this myth that Facebook can’t make money on mobile,” he said during the call on Tuesday. “This might have seemed true earlier this year because we hadn’t started trying yet.”

    Facebook mobile already accounts for 14 percent of the company’s total ad revenue, and mobile users are nearly twice as likely to log into Facebook on any given day than are desktop users, notes Mashable.

    Facebook’s third-quarter earnings finished a little head of Wall Street estimates at $0.12 earnings per share on $1.26 billion revenue.

    Read the full story here.