McDonald’s Implements Targeted Mobile Ad Campaign

By  |  August 27, 2012
 | 

McDonald’s is ramping up its mobile ad campaign though MLB.com’s mobile site, offering a chance to win New York Yankees or Mets tickets in an attempt to increase in-store traffic.

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    The campaign uses GPS technology within mobile devices to target consumer locations and provide a store locator, reports Mobile Commerce Daily.

    Read the full story here.


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