20131126-Pirq Pivots For Second Chance At Success

Today, the daily deals space is a shadow of its former self, with major providers like LivingSocial floundering, and Groupon pivoting aggressively to become a multifaceted eCommerce engine. Former daily deals provider Pirq knows that feeling all too well – It’s shifted about as far away from daily deals as it could get. That pivot wasn’t easy, and success is far from guaranteed. CEO James Sun tells PYMNTS.com about his tough decisions and why success now seems well within his grasp.

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