Carl’s Jr. Achieves 17% Coupon Redemption Rate

California-based fast food chain Carl’s Jr. has released new data on its aggressive SMS coupon initiatives, Mobile Commerce Daily reported on August 26.

Customers can opt-in to the company’s text message program to receive four to five deals each month. In June, Carl’s Jr. saw a 17 percent redemption rate for a promotion on its Jim Beam burger.

For more on how this initiative is helping the retailer draw foot traffic, click here