Many don’t like to mix business and pleasure, but this isn’t necessarily true for chronic mobile users around the world.
Consumers who are using mobile technology for personal use is a common trend, and one that has been frequently documented. However, there is more ambiguity when it comes to how mobile devices are being used at work. A new survey from IDG Global Solutions illustrates that there is an increasing overlap between home and work when it comes mobile phone use. Lines are blurring as participants across 43 different countries reveal exactly what they’re doing on their mobile devices throughout the day.
Mobile Devices Keeping Businesses Connected
Business and private mobile devices are being used for multiple purposes: 37 percent said they use their private tablet for business work, and 41 percent said they used their personal smartphones for business.
The study shows that mobile technology is an important tool in the workplace worldwide. Employees reveal their mobile device is integral for connecting to the Internet and retrieving valuable research and information. Fifty-seven percent of smartphone users, and 69 percent of tablet users said they use their mobile to read technology news. Others used it to research tech products and services (47 percent via smartphone, 67 percent via tablet), read technology newsletters (45 percent via smartphone, 60 percent via tablet), compare products and prices (40 percent via smartphone, 58 percent via tablet) and visit vendor websites for elaborate product information (40 percent via smartphone, 60 percent via tablet).
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How Does Mobile Advertising Affect Consumers?
Businesses are investing more into their advertising and online promotions. The survey asked consumers how the increased marketing is affecting them: 51 percent of smartphone users said adverts have prompted them to research the product or service online after, and 26 percent of tablet users said the same. Thirty-three percent of smartphone users and 21 percent of tablet users said they have gone further and proceeded to interact with the advertisement on their mobile device.
An additional 30 percent (smartphone) and 12 percent (tablet) said they even recommended the product to a friend after seeing online promotions. Twenty-five percent (smartphone) and 20 percent (tablet) were especially proactive, and admitted they have purchased a product or service online after seeing an advertising or promotion on their device.
Buying With A Mobile Device
On average, about 56 percent of consumers use their smartphones to make online purchases, and 73 percent will purchase on their tablets. In both cases, most users revealed they are mostly buying personal products or services rather than purchasing items for work-related purposes.
The survey shows a few interesting results across the globe: Over 75 percent of consumers in North America buy through their mobile phones, while 84 percent choose to shop with a tablet. In all regions, most tablet users claimed they have shopped online using their mobile device. Middle East and Africa tablet users had the smallest numbers, with only 51 percent admitting to have made a purchase on their tablets.
To view the inforgraphic look below, or to read the study click here.
