eHow, Livestrong Owner Makes eCommerce Play

Demand Media, the content and social media company that owns popular content destinations like Cracked, eHow and Livestrong, has purchased artsy eCommerce portal Society6 for $94 million, Reuters reports.

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    The move follows Demand’s revision of its second-quarter forecasts. It expects revenue to fall below expectations due to declines in search engine traffic. The acquisition marks the company’s first venture into eCommerce.

    Read the full report here.