eMarketer: UK Digital Travel Sales Grow 11.8 Percent

According to eMarketer three-out-of-five UK consumers go online to book travel. The percentage of travel products and services sold online is increasing by double-digits. These figures are high considering the digital travel market in the UK is considerably mature.

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    By the end of 2013, eMarketer predicts that travelers in the UK will spend a total of £18.44 billion on desktop computers and mobile devices, which would be an 11.8 percent increase from 2102.

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