Granify Secures $1.5 Million For eCommerce Push

Online shopping conversion startup Granify has raised $1.5 million to expand its service, TechCrunch reported on November 6.

Granify utilizes big data to provide retailers with platforms to convert customers during online shopping experiences. The system identifies several points during a transaction that marketing efforts can drive consumers to make additional purchases.

The fundraising round included investors such as Valar Ventures, Social Stats, Extreme Startups and iNovia Capital.

To learn more about Granify’s expansion plans, read the full story here.

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