MasterCard, National ATM Council Update EMV Liability Shift Plan

MasterCard will launch a new Fraud Rule Manager platform to help the U.S. ATM industry with a “balanced and workable” solution to the April 19, 2013 migration date for non-U.S. issued Maestro cards.

Fraud Rule Manager will automatically block all transactions subject to the liability shift on the 80 percent of U.S. ATMs that averaged one or fewer cross-border Maestro transactions per month last year. The platform will also “decision every authorization” at ATMs with a history of cross-border Maestro transactions.

Fraud Rule Manager will be automatically implemented without fees at all non-EMV ATMs in the U.S.