20130103-Payments Makes For Odd Bedfellows: Justin Bieber And Prepaid Cards

What do Justin Bieber, Suze Oreman and the Kardashians have in common? Well, probably more than we care to know about, but for the sake of payments, they all represent or own their own prepaid brands. Do celebrity endorsements really help advance prepaid card adoption? Would you pay more in monthly fees for Bieber branding?
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