Report: 63 Percent Would Purchase From Mobile Email

By PYMNTS | March 18, 2013

Sixty-three percent of consumers indicate they would make a purchase from an email received on a mobile device, according to a report from BlueHornet.

The report also showed that 80.3 percent said they delete emails not optimized for mobile, and 30.2 percent said they’d unsubscribe after receiving such a message. Those numbers are up from 69.7 percent and 18 percent, respectively, from a year ago, as Mobile Commerce Daily notes.

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