Thanksgiving Online Sales Rise 9%

By  |  December 1, 2013
 | 

Data from IBM indicates that online Thanksgiving sales rose 9 percent from 2012’s figures, though this growth was down from the 14 percent increase observed last year, TechCrunch reported on November 28.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    The average value of a Thanksgiving online order was $132.13, down slightly from the $132.57 seen in 2012, IBM said. The data was compiled by measuring online transactions from more than 800 retailers in real time.

    Mobile sales accounted for 22 percent of all online sales, but tablets were found to drive more conversions and purchases. Tablets drove 13 percent of all sales online, up from the 9 percent driven by smartphones.

    For more on how mobile and online sales contributed to Black Friday spending, click here.


    Recommended

    US economy, consumer spending

    Consumer Spending Boosts US Economic Growth As Confidence Dips

    Servicenow-Armis-acquisitions-cybersecurity

    ServiceNow to Acquire Armis to Create Cybersecurity Solution for AI Era

    Christmas shopping, retail, AI

    Holiday Shoppers Increase Their Use of Cross-Channel Shopping and AI Tools

    business finance team

    How Top-Performing Middle-Market CFOs Create Working Capital Efficiency

    See More In: