Alibaba Group has begun placing Taobao Marketplace and Tmall.com merchants’ display marketing on the country’s top online video websites through the company’s Alimama online marketing platform, the Chinese e-commerce giant announced May 29.
Alibaba is seeking to extend the marketing reach of Taobao Marketplace and Tmall.com beyond news websites, portals, blogs and other traditional advertising vehicles, the company noted in a Alizila blog post.
Alibaba is using the video-outlet links to give its merchants access to a large base of viewers who use mobile devices and PCs to watch videos. According to the blog post, Taobao Marketplace and Tmall.com merchants starting in June may bid in real time for space within popular online videos through Alimama, which allows Taobao merchants to promote their products by purchasing contextual display marketing spots on Alibaba websites and external sites through the Taobao Affiliate Network.
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